Online Marketing Is Critical For Promoting Your Business Online
Successful Online Marketing
Online Marketing is a fundamental part of promoting your business online. It takes many forms, all of which BrightCode can work with you to either simply offer advice, or carry out the tasks on your behalf. Read further for a simple breakdown of our online marketing services.
Every client would prefer to appear higher up the organic search rankings but this isn't always possible depending on your budget or simply because it's a newly launched website. This is where online marketing strategies come into play to get your website out there and seen by potential clients or visitors.
Search Engine Marketing - Pay Per Click Advertising
Search Engine Marketing or Pay Per Click Advertising (PPC) is a form of paying for inclusion within search engine results pages when keywords are searched for. You may have noticed searching for something in google and seeing a section on the right hand side and at the top which is reserved for paid advertising.
By promoting your website and paying for your relevant advert to appear you
can expect to increase the amount of traffic to your website and therefore potential
customers. Common search engines to use for your paid advertising are google or yahoo.
We are happy to work with clients in two ways. We can either offer advice and training to get you started and managing your own ad campaigns or we can handle the whole process for you.
- Advice & Training: typically 2-3 hours from £60.00 per hour
- Monthly Ad Campaign management with full reports and analysis from £100.00 per month
Email Marketing - E Newsletters
Email marketing is a great way to communicate with your existing database of clients. However, creating a professional, creative email is not always as easy as you would like.
We can offer a combination of easy solutions to your email newsletter problem.
- From £10.00 per month - full email management software for creating and reporting on your own newsletters.
- Custom design of html e-newsletters templates from £150.00
- E-Commerce clients get e-newsletters created and managed for FREE!
Social Marketing - Facebook, Youtube, LinkedIn, Blogs, RSS Feeds, Forums...
Social marketing is a great way to help spread the word about your business and your brand. Remember the more about you and your business that is on the internet the more likely that people will come across you. It is also extremely important to know that the information you share with visitors is an extension of your brand and it must look professional and show information that is useful and professional at the same time.
We can offer advice to help your business develop a strategy for Social Marketing that will help generate more traffic and potential business to your website.
Affiliate Marketing is another great way of generating traffic to your website. Encouraging other websites to promote your site and potentially earn a small fee or percentage either per sale or per clicked link can help promote your website and get new visitors to your website.
Balancing Search Engine Optimisation (SEO) and Affiliate schemes can be difficult to manage as Search Engines such as Google are likely to have algorithms to counter the use of generating links through banners and adverts. We ensure that we manage your affiliate scheme appropriately so as not to have a negative impact on your organic search ranking
With full reporting, management and if required promoting of your affiliate scheme our approach can be completely tailored to your needs.